The world is quickly changing; from the unpredictability of pandemics, climate change, and wildfires… to the new era of technology, industry, and on-demand services. As the world changes, Grass Valley needs to change as well. What’s most important is HOW it changes.
I get to talk to local community members daily, and the same sentiments often come up when asked “Why do you live in Grass Valley?”. Many echo that they love the small-town feel, they love the location, the rivers, the parks, and the community. They live here because it’s NOT a city (Sacramento, San Fransisco, Los Angeles), but also because it offers so much that a city provides. Good food, live music, countless events, street fairs, and more!
But, in talking with the community, I’ve heard another half of the story. Many love the city and love the area, but they can’t afford it. There isn’t enough affordable housing to raise a family here, nor are there enough jobs paying a competitive wage to make it worth trying.